The government has been actively promoting
Kerala tourism and has implemented several measures to make the state more attractive to
visitors.
These measures include the development of infrastructure, the promotion of eco-tourism, and
the establishment of responsible Kerala tourism initiatives. One of the main attractions of Kerala
is its backwaters. Visitors can take a leisurely cruise through the backwaters on a traditional
houseboat, or "kettuvallam," and enjoy the serene beauty of the surroundings. The backwaters
are also home to various wildlife, including birds, fish, and reptiles.
Another popular attraction in Kerala is its beaches. The state has a long coastline, and its
beaches are known for their beauty. Some of the most popular beaches in Kerala include
Kovalam, Varkala, and Marari. Visitors can enjoy swimming, sunbathing, and surfing on these
beaches, or simply relax and soak up the stunning views.
Kerala is also home to several hill stations, which are perfect for those looking for a break from
the heat and humidity of the coast. Munnar, Wayanad, and Thekkady are among the most
popular hill stations in Kerala, and they offer breathtaking views of the surrounding mountains
and valleys. Visitors can go trekking, camping, or simply enjoy a cup of tea while taking in the
scenic beauty.
Kerala's culture is also a major attraction for visitors. The state has a rich tradition of art, music,
and dance, and visitors can experience this through various festivals and cultural events
throughout the year. The most famous of these is the Onam festival, which celebrates the
harvest season and is marked by feasting, dancing, and other cultural activities.
Kerala's cuisine is also renowned for its delicious and unique flavors. The state is known for its
use of coconut, rice, and spices and visitors can enjoy a variety of vegetarian and non-
vegetarian dishes. In Kerala, foods like appam, puttu, and fish curry are among the must-try
items.
In addition to its natural beauty and cultural attractions, Kerala is also a leader in sustainable
tourism. The state has implemented several initiatives to promote eco-tourism, such as the
development of eco-friendly resorts and the promotion of responsible Kerala tourism practices.
Overall, Kerala is a must-visit destination for anyone interested in experiencing the beauty and
diversity of India. With its commitment to sustainable tourism, visitors can feel good about
supporting a responsible tourism industry.